Why px local
An auto insurance lead is a driver who has just requested car insurance quotes, usually because something has changed. Their renewal came in higher, they bought a car, moved to a new ZIP code, added a teen driver, or were dropped by their carrier.
They filled out a quote request on a comparison site or an ad landing page, agreed to be contacted, and are now comparing offers, which means they're expecting calls today, not next week.
Some important attributes to consider:
Homeowner status
Homeowner status: Homeowners bundle, and a yes here can double the household's value.
Bundled households renew at 95%, vs. 85% unbundled (J.D. Power). Bundles stay on your book and pay renewal commissions every year.
Violation history
Violation history: Tickets and accidents decide carrier fit before you dial.
A DUI adds about 74% to the premium (LendingTree). Bigger commission if you have the market for it, a wasted dial if you don't. This field tells you which before you call.
Number of vehicles
Number of vehicles: Multi-car households carry more premium and stay on the books longer.
Two cars in one household is roughly double the written premium for one car.
Continuous coverage
Continuous coverage: The strongest single signal of an insurable, price-stable driver.
Continuous coverage qualifies a driver for preferred markets: easier binds, cleaner renewals. Lapsed drivers mostly quote nonstandard. Know which quote you're making before you dial.
The Lead view
Shared auto web leads run $5 to $15+
Exclusive auto leads typically cost two to four times more. Your state, your filters, and exclusivity move the price within those ranges.
A word about cheap auto leads, since that's what most agents search for:
a $3 lead that never answers costs more than a $12 lead you call within two minutes and quote.
Run the math on the cost per bound policy.
100 × $5 · 2% close rate
per policy
100 × $10 · 10% close rate
per policy
Getting started is easy.
Three steps. Under 5 minutes. No sales call. Self-serve from signup to first lead.
A platform that works the way you do.
PX has spent 16+ years running customer acquisition technology for some of the biggest buyers in insurance. We now put that same technology and sophistication in your hands: the sourcing network, the verification, the controls.
The platform was shaped by feedback from 100+ agents just like you.
Your territory, and only your territory.
ZIP and state targeting on every campaign. No paying for a driver three counties over.
Step away without wasting a dollar.
Pause and resume campaigns instantly. Vacation, busy week, carrier appointment backlog: your balance waits with you.
Leads arrive when you can actually call them.
Set your delivery days and hours, plus a daily budget, so leads land while you're at your desk, at a spend you decide.
Fits the tools you already use.
Leads flow to your dashboard, email, or CRM. Runs in a browser; nothing to install, nothing
to integrate.
Every dollar accounted for.
A full transaction history: every lead, every price, every credit and top-up, reviewable anytime. Month-end takes minutes.
See what's working at a glance.
Performance by source in your dashboard, so next month's budget goes where your numbers point.
Free Calculator
How many leads do you need
to reach your goal?
FAQ
What is PX Local?
PX Local is a technology platform for independent businesses to buy leads from a network of lead sources. You pick your industry, territory, and budget; leads land in your dashboard; and you see where every lead came from and how much it cost.
